About the Speaker

Gene Liebel (Partner, Executive Director, Research and User Experience) oversees the user research, product strategy, interactive marketing, interaction design and analytics disciplines at HUGE. He is responsible for the development of successful user experiences for flagship clients including IKEA, JetBlue, About.com, Pepsi, Electrolux and HBO. Before joining HUGE, he was Vice President, Product Management at Silverpop Systems, responsible for the definition and development of all products. At Silverpop, he created the company's first software and oversaw implementation for key clients including UPS and The Coca-Cola Company, leading Forrester Research to call Silverpop "the vendor to beat in the best-of-breed e-mail marketing category." Prior to this, Liebel was Director of Integration at Deutsch Advertising where he oversaw award-winning integrated marketing programs for clients such as Expedia, Bank One, Pfizer and Mitsubishi Motors. Liebel's product designs have won numerous industry honors including an International ANDY Award, Communications Arts' Interactive Media Award and several AdTech Prizes. Liebel received a B.A. in Classics from Bard College.